Good Agent/ Bad Agent
First off, let me say that of all the Realtors in the three states (Utah, Colorado, California)I have been a broker in, only about 5 percent of Realtors are what I would consider to be good agents. And most brokerages and agents put themselves above their clients. Good agents put their clients first.
If you call three agents from the same office of almost any real estate company and ask them to present you with a market analysis and maketing presentation to sell your home you will almost certainly get three completely different marketing plans and three different values for you home. And these are three people in the same office of the same company.
Why?
Because each agent decides how much money they want to spend marketing a home based on any number of factors, including how much money that agent has, how much time they want to spend creating marketing, how much they think they will make from the sale of the home, how talented they are marketing, the resources available to them, the culture of their company, the seller's needs and demands, etc.
And if an agent doesn't want to pay $120 for a virtual tour do you think they are going to say to the seller, "I'd rather not pay $120 for a virtual tour, even though it would really help us sell your home, is that okay with you?" Of course not! They'll tell the seller that they don't need a virtual tour or that tours don't sell homes or they just won't bring it up at all. But no matter which of these opptions they choose the seller loses. The seller, their client, is the one who is hurt. And this is from the person they are asking to help protect them.
The agents usually want to "Price it right" which means price it for as low as they can get the seller to price it. So they are actually trying to get the seller down in price, working against their own client, before they even put it on the market.
The lowest priced home in any group of comparable homes will theoretically sell first. But who wants to be the lowest priced home in a group of comparable homes?
I work for a company called Coldwell Banker Residential Brokerage in Salt Lake City, Utah. What makes us so different? If you call three agents form my office and ask for a marketing plan you will get the same marketing plan all three times. Because the agents don't even have a choice of marketing. Everything you can do to market a home is done for the client and paid for by the brokerage.
When we market a home we send a licensed interior designer to go out and spend hours walking through the home with the seller making reccommendations for placing the furniture, painting, de-cluttering, etc. They stage the home so it shows it's very best. Then we send out a professional photographer to take a full virtual tour including panoramic and still shots. We send out color "Just Listed" postcards to the area, place the home, in color, in the largest home buying magazine in the area, we advertise in the two largest newspapers and create full color flyers including inside and outside photos. The for sale signs have a sign rider that give a local phone number that buyers can call to get free recorded information about the home. And we place the home on over ten websites, including the top three national websites and the three largest websites for local real estate. And every agent has a full time personal assistant so the clients always have someone to help them if they can't get a hold of their agent directly at any time during the work day. Buyer can even use our moving trucks for free when they buy a home with one of our agents. And all the agents are full time and very highly trained agents.
We teach our agents to always put the client first. And this includes giving the sellers the very best information on pricing so we can price the home to get the seller as much money as possible, even if it takes us a little longer and costs us a bit more to sell. Because that's what the client wants- as much as they can get.
This helps explain why we sell more homes than the next companies combined in our market and also why agents in my office sell homes for more than $40,000 more than our nearest competitor.
Good agents put their clients first and don't cut corners. Bad agents don't have anything to offer so they market their commissions as being lower to trick people into thinking that will save them money. But saving $2000 in commission after selling your home for $10,000 less than it could have sold for, doesn't save you anything- it costs you $8000. They don't tell you that part of it.
Bad agents market their commissions, good agents market homes.
Bad agents sell homes as quickly as possible, good agents sell homes for as much as possible.
Bad agents tell you what to price your home at, good agents help you determine the highest price possible.
Bad agents are hard to get ahold of, good agents are easy to get ahold of and have an assistant to help.
Bad agents take a listing and then you don't hear from them, good agents are always involved.
Bad agents count on other agents to sell your home, good agents market directly to buyers as well as the MLS.
Bad agents do as little as possible, good agents do as much as possible.
There are major differences between brokerages and agents. It really does matter who you choose...
If you call three agents from the same office of almost any real estate company and ask them to present you with a market analysis and maketing presentation to sell your home you will almost certainly get three completely different marketing plans and three different values for you home. And these are three people in the same office of the same company.
Why?
Because each agent decides how much money they want to spend marketing a home based on any number of factors, including how much money that agent has, how much time they want to spend creating marketing, how much they think they will make from the sale of the home, how talented they are marketing, the resources available to them, the culture of their company, the seller's needs and demands, etc.
And if an agent doesn't want to pay $120 for a virtual tour do you think they are going to say to the seller, "I'd rather not pay $120 for a virtual tour, even though it would really help us sell your home, is that okay with you?" Of course not! They'll tell the seller that they don't need a virtual tour or that tours don't sell homes or they just won't bring it up at all. But no matter which of these opptions they choose the seller loses. The seller, their client, is the one who is hurt. And this is from the person they are asking to help protect them.
The agents usually want to "Price it right" which means price it for as low as they can get the seller to price it. So they are actually trying to get the seller down in price, working against their own client, before they even put it on the market.
The lowest priced home in any group of comparable homes will theoretically sell first. But who wants to be the lowest priced home in a group of comparable homes?
I work for a company called Coldwell Banker Residential Brokerage in Salt Lake City, Utah. What makes us so different? If you call three agents form my office and ask for a marketing plan you will get the same marketing plan all three times. Because the agents don't even have a choice of marketing. Everything you can do to market a home is done for the client and paid for by the brokerage.
When we market a home we send a licensed interior designer to go out and spend hours walking through the home with the seller making reccommendations for placing the furniture, painting, de-cluttering, etc. They stage the home so it shows it's very best. Then we send out a professional photographer to take a full virtual tour including panoramic and still shots. We send out color "Just Listed" postcards to the area, place the home, in color, in the largest home buying magazine in the area, we advertise in the two largest newspapers and create full color flyers including inside and outside photos. The for sale signs have a sign rider that give a local phone number that buyers can call to get free recorded information about the home. And we place the home on over ten websites, including the top three national websites and the three largest websites for local real estate. And every agent has a full time personal assistant so the clients always have someone to help them if they can't get a hold of their agent directly at any time during the work day. Buyer can even use our moving trucks for free when they buy a home with one of our agents. And all the agents are full time and very highly trained agents.
We teach our agents to always put the client first. And this includes giving the sellers the very best information on pricing so we can price the home to get the seller as much money as possible, even if it takes us a little longer and costs us a bit more to sell. Because that's what the client wants- as much as they can get.
This helps explain why we sell more homes than the next companies combined in our market and also why agents in my office sell homes for more than $40,000 more than our nearest competitor.
Good agents put their clients first and don't cut corners. Bad agents don't have anything to offer so they market their commissions as being lower to trick people into thinking that will save them money. But saving $2000 in commission after selling your home for $10,000 less than it could have sold for, doesn't save you anything- it costs you $8000. They don't tell you that part of it.
Bad agents market their commissions, good agents market homes.
Bad agents sell homes as quickly as possible, good agents sell homes for as much as possible.
Bad agents tell you what to price your home at, good agents help you determine the highest price possible.
Bad agents are hard to get ahold of, good agents are easy to get ahold of and have an assistant to help.
Bad agents take a listing and then you don't hear from them, good agents are always involved.
Bad agents count on other agents to sell your home, good agents market directly to buyers as well as the MLS.
Bad agents do as little as possible, good agents do as much as possible.
There are major differences between brokerages and agents. It really does matter who you choose...
posted by gt242 | 11:14 AM
15 Comments:
Your are Nice. And so is your site! Maybe you need some more pictures. Will return in the near future.
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mature personals
we as individuals are very much concerned about our property, so a blog describing a good or bad agent is really very helpful for us.
I guess you have a lot of research on his topic. Good work done.
Some important discussion about real estate has been published here. Total work is impressive.
This helps explain why we sell more homes than the next companies combined in our market
I think for the economic condition and other purposes the agents are going to be bad...May be they have to pass a hard time.
And so is your site! Maybe you need some more pictures. HCG Blue Drops, the Faster and Natural way to lose weight...
Excellent job in this article . It's a great pleasure to read this . Thanks .
How much time they want to spend creating marketing, how much they think they will make from the sale of the home...
The agents usually want to "Price it right" which means price it for as low as they can get the seller to price it.
Your post is inspired by man in black. It reminds me from agent J and agent K
Very nice article about real estate business. A friend of mine is in this business and i think that your article will help him a lot.
Its not like as we see in movies, good cop/bad cop, but this tehnique has its advantages.
The discussion on the real estate topic was interesting, the overall info.
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